Don't sell that milk for too little

In Louisiana a supermarket chain got slammed by State regulators because the chain was selling milk for too little.
Louisiana state regulators recently cracked down on a supermarket chain’s weekly promotional deal because it was selling milk too cheaply — which violates state law.
The upscale Fresh Markets was selling gallons of milk for $2.99 as part of a weekly promotional deal. Louisiana requires that retailer price markups be at least six percent above the invoice and shipping costs of the product.
“They can sell it six percent over cost all day long. It’s when they sell it below cost that it becomes a problem,” State Agriculture and Forestry Commissioner Mike Strain told The Advocate.
After getting a complaint about Fresh Market’s promotional deal, Strain’s office sent an auditor to a French Markets store.
At least one Fresh Market shopper was outraged when he found that the state government had intervened to control the store’s milk prices.
You know, selling milk too cheaply hurts the poor.
Is this the proper role of government, to force minimum sale prices for retailers?
The regulators got a complaint, I wonder, who was it that complained? The customers? A rival supermarket?
How did the State come up with a minimum of 6% markup? Why not 5%? Or 1%? Or even sell it at a loss if the supermarket so deems?
Who does this law really protect?
Full article-
http://dailycaller.com/2013/01/26/state ... heap-milk/
Louisiana state regulators recently cracked down on a supermarket chain’s weekly promotional deal because it was selling milk too cheaply — which violates state law.
The upscale Fresh Markets was selling gallons of milk for $2.99 as part of a weekly promotional deal. Louisiana requires that retailer price markups be at least six percent above the invoice and shipping costs of the product.
“They can sell it six percent over cost all day long. It’s when they sell it below cost that it becomes a problem,” State Agriculture and Forestry Commissioner Mike Strain told The Advocate.
After getting a complaint about Fresh Market’s promotional deal, Strain’s office sent an auditor to a French Markets store.
At least one Fresh Market shopper was outraged when he found that the state government had intervened to control the store’s milk prices.
You know, selling milk too cheaply hurts the poor.
Is this the proper role of government, to force minimum sale prices for retailers?
The regulators got a complaint, I wonder, who was it that complained? The customers? A rival supermarket?
How did the State come up with a minimum of 6% markup? Why not 5%? Or 1%? Or even sell it at a loss if the supermarket so deems?
Who does this law really protect?
Full article-
http://dailycaller.com/2013/01/26/state ... heap-milk/