I have a linkedin account as well. i don't spend much time there but I agree with Caffeine. sure, professionals can refer me to their friends but I think linkedin is better for people like my wife...white collar professional...not really a guy like me that builds things with his bare hands (ok, i use some equipment as well but sometimes just a wheelbarrow and shovel). i know some people in my industry that just use linkedin to push people to their website. i see them do the same thing with facebook page for businesses but i think they are doing it wrong.
iAmCaffeine wrote: @betty - LinkedIn isn't really for business. It is for people in a professional environment. Some people use that to exclusively advertise their company, others don't. There is a slight difference. Lots of people generate a good amount of business through Facebook, and increase their reach/reputation at minimum.
I think my facebook business page is perfect for what i do as it is easier for me to post something that ends up going a little viral and leads to more people liking my page. An example of my work is my avatar photo...yes, i built that

. when i post pictures like that, people like it or comment on it and then it ends up in their friends feed and my brand grows. I don't post statuses on my business page that ask for people to buy from me....more or less just build my brand and things i think people would enjoy seeing or reading. It is also a digital portfolio and one a stranger can interact with on a more personal level on their own time to decide if I am the right pond or waterfall guy for them. I have hundreds of photos of jobs...before, during, after, and years later and so on. I also make announcements when I have something news worthy...some featured water garden, presentation I am giving somewhere that is open to the public, interviews with local media, awards won, job openings, ect. i am just a small fish (see what i did there?) in the grand scheme of things, but I have a nice niche in my local market. I have people following my page from across the country as well as across the world...makes a guy feel good about himself.
betiko wrote:[ And yeah, there are lots of annoying things, like your friends asking you to like their business page. Isn't there linkedin for that? I don't really like to mix pleasure and business, there are different type of social networks for that.
I am not sure i have ever asked personal friends to like my page (although i did like it better when they were called fans). I have asked some strangers that find my personal page to move over to my business page as I have no idea who they are but they find me (friends of clients that have become friends of me in real life or situations like that). When someone does not understand what I do (some people think a pond i build is a "hole in the ground with water in it"), I refer them to my facebook page. i don't even think my dad follows my business page and i know many of my college buddies don't follow my page, not hurting my feelings at all.
I find it annoying when people use their personal page like it is their business page and I try and avoid that...if i wanted to hear about that i would be on your business page. that being said, I sometimes have a personal post referencing my business, but then it something I would not want a stranger following my business page to see. a couple of examples i have posted on my personal I can think of would be my 4 year old boy trying to catch fish in a clients pond with a leaf net or any of the other crazy things he does at my clients ponds, my guys doing something that could be considered unprofessional (my guys went swimming in a pond we were almost done with at the end of the day because it was so hot outside), unsafe (my guy standing on top of a 12' tall 9000 pound fountain stone we had just installed for a client....just think of a phalanx symbol and that is what he has in a his backyard...water is plumbed up through the stone and is spraying out of the top of the long cylinder stone), or when i make fun of a very poorly constructed water feature (with picture) I find in my daily travels.