Male 84%
Female 16%
Caucasian 92%
https://www.quantcast.com/nhl.com?country=US
So surprise surprise, people who watch hockey are almost exclusively *drumroll*......caucasian men. Nothing new of course but I found the extent to which this is true quite astonishing. I searched a lot of different sites using quantcast and I found no one where there were a larger % of men, or a larger percentage of caucasians.
Another stereotype that holds true is that black people dislike hockey. Just 2% of the demographic was black against an expected 9%, just 17% of what you would expect if there was no correlation between race and interest in hockey. The national average for caucasians would be 76%, but it was 92% indicating a strong positive correlation between interest in hockey and being caucasian.
On another note, astrology.com has an 80% female demographic, lol. That's just 1% less than babycenter.com.
Okay I just found another site with a higher ratio of white people, Glennbeck.com, 94% caucasian, turns out about 2% of the demographic is black, the exact same figure that NHL.com had. So NHL.com attracts black people as little as Glenn Beck then. Hm, how did they get such a bad rep? lol
If you're looking for men go to Golf.com, they have a ridicoulus 93% male demographic, and a 91% caucasian. They're also abnormally rich and old, if you're a female golddigger, that's where you should be headed. Always happy to help some golddiggers out
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