Lootifer wrote:BigBallinStalin wrote:inb4: "but marketing makes people want stuff." Uh-huh. In a world without marketing, people would still prefer more instead of less.
Marketing and other forms of sales techniques (including designed obsolescence) don't make people want stuff. It makes them want more stuff, or stuff they might otherwise not want without further prompting.
That propensity to want more rather than less is an inherent feature of humans. That willingness is not something created by marketers, but it is coaxed out toward a particular product--just as other marketers, and word-of-mouth ordinary people, are coaxing people to buy other goods. (Given the competition and fixed budget constraints, what's the net effect of marketing? It's not like it can make people buy more unless people already have that willingness and capability to buy more. It seems that you're 'placing the cart before the horse').
So, marketing doesn't mean much unless people have that capability to buy, which comes from having more income. Given a competitive enough process, with sufficient liability and fraud protection, and with people being the direct spenders of their own purchasing decisions, the concern over marketing is overblown.
Lootifer wrote:It's a grey scale, and I am not going to be so binary as saying all marketing/sales is evil. However I am a firm believer that one of the great weaknesses of a human free market is the ease with which we are manipulated.
So I agree with DYs premise that a lot of our economy is leveraging, in simple terms, our gullibility/stupidity (ie creating stuff that either won't improve our life, or will improve it less than the advertised amount).
Cognitive bias is a great weakness of humans, but it's at work in the political process as well. And there, liability and fraud protection is significantly less. People don't 'put their money where their mouth is', and the competitive process in politics differs in substance (weaker feedback mechanism, weaker revelation of demand, significantly weaker incentive to close down a bureau after incurring significant losses for years). I don't see how cognitive bias is a sufficient indictment of a free market when the alternative institutional arrangement is worse.
Lootifer wrote:But before BBS goes all attack monkey on me, I don't assume the solution to the problem is regulating marketing or anything silly like that. I would however suggest a neutral, possibly centralized - but certainly doesn't have to be, entity be given the specific mandate to provide education that directly addresses the demonstrably negative aspects of "demand inflating" (for lack of a better word).
I don't see how a possibly centralized entity could remain neutral and actively pursue its goal. It depends on how its funded. However, we already have such entities: producers and distributors of self-help books on happiness, the popularization of Zen Buddhism, people talking about TV about the pitfalls of 'consumerism', etc. There's many people on YouTube even making fun of commercials for their absurd claims and rhetoric.
Yeah, it'd be nice if everyone could best learn how to attain happiness with least-cost techniques, but I don't see how that can be 'centrally planned'--because we're thinking like Big Planners here. Already, there's many participants in markets fighting against consumerism, so perhaps we need to be more patient and less tempted toward seeking some 'possibly centralized entity'.