This was a stupid move. Your average Bud Light drinker drinks it because they want to blend in and not stick out. You are one of the team/group etc and not outflashing one another with expensive craft beers. It's a drink that, in certain areas, is a leveling despite status. You can be rich or poor, the boss or the intern and you can settle up with a bucket of Buds and everyone enjoys the same. You would not join a group of Bud drinkers with a cosmo without expecting some ridicule. If you're drinking Bud, your choosing to be one of the group. Everyone knows it is horse filtered. Shut up and drink one anyway.
Mulvaney is a bad choice IRRESPECTIVE of gender. Mulvaney is an attention whore, divisive and beyond raising awareness....hasn't done shit, and didn't even know what March Madness was. Remember the Bud Bowl commercials....or the whassup guys....or the Budweiser frogs? It kindof underlines that the product is ok with not being sleek and fitting. This is your beer when you want to be not to bright or on point and it's ok. When it's not that message, it's scantily dressed girls, but not so much that it's divisive...because it's not. That's the point.
Mulvaney just doesn't fit. And to your average Bud drinker, their safe haven where I don't have to give a shit about what is politically correct or high society polite, just got ripped away. Now, Budweiser's been losing steam for a decade so I can understand why they would be getting desperate. The working class is constantly being targeted as the lesser class....but sometimes you just want to have a cold one after work without judgement and without making a message....and when that time has come, Bud has always been there.
Think on those ad campaigns....they were really deliberately about nothing. They were advertising that our beer stands for beer drinkers. That's all, and it's ok. It's not fucking stella saving water or some frothy belgian concoction....just have a beer and shut up.
Why is Bud in all the ballparks. It is a shitty beer....but it's enough to agree that we can all drink Bud and root for the home team. Going to the game and having beers is to get away from our hypersensitive world and go to a relaxing one. If Bud is going to decide it's platform is no longer being the King of beers, and has forgotten how/why it is the King of Beers....then stuff em. Miller Lite or Coors are fine substitutes.
Finally Mulvaney is divisive even in the LGBQT community....because she's an attention seeker. Your typical gay Bud drinker drinks for the same reason as your straight one. It's something that can be shared very very easily. Now Budweiser's gone and made a thing. Bring back the frogs.
https://blockclubchicago.org/2023/05/09 ... ntroversy/