[22-Oct-2007] Banner Design Contest

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soundout9
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Post by soundout9 »

*still waiting*
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Sportzdawg
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Post by Sportzdawg »

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
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static_ice
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Post by static_ice »

oh man,... does google let you advertise those for free? I guess lack's paying for every extra week so its even? :lol:
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zip_disk
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Post by zip_disk »

How about you just show the finalists for each category?
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misterman10
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Post by misterman10 »

It's now been one month since the entries were due, and still no results :(

Hopefully they'll be coming soon.
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Sportzdawg
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Post by Sportzdawg »

misterman10 wrote:It's now been one month since the entries were due, and still no results :(

Hopefully they'll be coming soon.


YES... in a week!
The Sportzdawg

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lackattack
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Post by lackattack »

Thanks to lengthy delays due to general mismanagement on my behalf, the 66 banner submissions that made the initial cut have now been subjected to a month of exposure on a Google ad campaign. The results are in. It's time to reveal who the best banner designers are on CC!

Let me explain the metrics we used. CTR is click-through rate, the percentage of impressions that are clicked on. Conv is conversion rate, the percentage of clicks that become a player.

Without further ado...

The "without non-CC trademarked material" category

There were a lot of very good banners (and crappy ones too) but these performed the best.

468 x 60 Banner: azurewrath87 CTR 0.14% Conv 10.53%
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728 x 90 Leaderboard: Syzygy CTR 0.38% Conv 9.09%
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250 x 250 Square: ey51 CTR 2.53% Conv 6.76%
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120 x 600 Skyscraper: DiM CTR 0.31% Conv 0.00%
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The "with non-CC trademarked material" category

There was little competition here and DiM cleaned house!

468 x 60 Banner: DiM CTR 0.17% Conv 0.00%
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728 x 90 Leaderboard: DiM CTR 0.34% Conv 2.38%
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250 x 250 Square: DiM CTR 2.19% Conv 4.00%
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120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%
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Congrats to the winners and thanks to everyone who participated. I hope you guys had fun! I really enjoyed seeing all the varied artwork :P
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0ojakeo0
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Post by 0ojakeo0 »

I WIN!
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DiM
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Post by DiM »

thanks for the premium lack please read your pm :)
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Elijah S
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Post by Elijah S »

Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.
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yeti_c
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Post by yeti_c »

Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.


He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.
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DiM
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Post by DiM »

yeti_c wrote:
Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.


He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.


hey english isn't my native language, cut me some slack please :P

i can modify those if it's still needed. i don't know if lack still uses them or if it was just a 1 month campaign.
“In the beginning God said, the four-dimensional divergence of an antisymmetric, second rank tensor equals zero, and there was light, and it was good. And on the seventh day he rested.”- Michio Kaku
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misterman10
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Post by misterman10 »

Glad that this was rigged. Otherwise, I would have won. My Jessica Alba banners were the best! :D
Pleasant Chaps still suck cock.

Yakuza power.
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Syzygy
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Post by Syzygy »

:shock: Wow.

I wasn't expecting this.

And congrats DiM on 5 years of Preemium! :P
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DiM
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Post by DiM »

i'm actually surprised none of the animated banners won.
“In the beginning God said, the four-dimensional divergence of an antisymmetric, second rank tensor equals zero, and there was light, and it was good. And on the seventh day he rested.”- Michio Kaku
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yeti_c
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Post by yeti_c »

DiM wrote:
yeti_c wrote:
Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.


He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.


hey english isn't my native language, cut me some slack please :P

i can modify those if it's still needed. i don't know if lack still uses them or if it was just a 1 month campaign.


Hey no worries - I wasn't blaming you - I know that - of course all the people who looked at them in the banner contest - Lack and Twill too - could've pointed that out for you too..

I was more posing the psychological effects of someone seeing a mistake - and then following the link to tell the people how to correct it...

I'm not suprised the animated ones didn't win - I personally hate animated adverts...

C.
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yeti_c
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Post by yeti_c »

120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%


Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.
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DiM
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Post by DiM »

yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%


Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.


probably :lol:
“In the beginning God said, the four-dimensional divergence of an antisymmetric, second rank tensor equals zero, and there was light, and it was good. And on the seventh day he rested.”- Michio Kaku
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lackattack
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Post by lackattack »

yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%


Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.


Not a single click, he won by deafult :lol:
Last edited by lackattack on Sat Dec 08, 2007 9:34 am, edited 2 times in total.
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yeti_c
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Post by yeti_c »

lackattack wrote:
yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%


Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.


Not a single click, he won by deafult :lol:


Dammit - If I'd've know that there was only one entry I'd've knocked something up!!!!

C.
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lackattack
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Post by lackattack »

Surprisingly, the banner with the highest CTR (3.63%) was Dysp's & Loy's:
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But hardly any of the clicks became players. They must have been "curiosity" clicks.
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0ojakeo0
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Post by 0ojakeo0 »

lackattack wrote:Surprisingly, the banner with the highest CTR (3.63%) was Dysp's & Loy's:
Image

But hardly any of the clicks became players. They must have been "curiosity" clicks.
lol that was a good one.
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ey51
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Post by ey51 »

thank you =]
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spinwizard
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Post by spinwizard »

yeti_c wrote:
lackattack wrote:
yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%


Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.


Not a single click, he won by deafult :lol:


Dammit - If I'd've know that there was only one entry I'd've knocked something up!!!!

C.


Shit, I missed that one! :lol:
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unriggable
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Post by unriggable »

Syzygy wrote:And congrats DiM on 5 years of Preemium! :P


That's more premium time than it takes to go through high school
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